Valentino is a name that is synonymous with haute couture and a certain kind of unapologetic Italian glamour. Founded by Valentino Garavani in Rome in 1960, the brand became famous for its exquisite evening gowns and a very specific shade of vibrant scarlet known as ‘Valentino Red.’ Garavani’s ability to create clothes that made women look and feel like movie stars earned him a loyal following among the world’s most glamorous women, from Jackie Kennedy to Elizabeth Taylor. Today, the brand continues to lead the fashion world under the creative direction of Pierpaolo Piccioli.
One of the brand’s most successful modern innovations is the ‘Rockstud’ collection. Introduced in 2010, these studded accessories—most notably the pointed-toe heels and structured bags—brought an edgy, contemporary sensibility to the brand’s refined aesthetic. The Rockstud has become a global phenomenon, appealing to women who want luxury with a hint of punk attitude. It represents the successful evolution of a heritage brand, blending the romanticism of the past with the energy of the present. The Rockstud is proof that Valentino can be both classic and cool.
Under Pierpaolo Piccioli, Valentino has also become a leader in the conversation about inclusivity and the human side of fashion. His recent couture shows have featured a diverse range of models and celebrated the artisans in the Valentino atelier, bringing a new level of emotion and relevance to the brand. The ‘Pink PP’ collection, which saw an entire runway show drenched in a custom shade of vibrant fuchsia, was a masterclass in brand building. By focusing on the emotional power of color and the shared history of his team, Piccioli has ensured that Valentino remains a vibrant and essential force in high fashion.
